Formed in 2001 the focus of BBA Consulting Group Inc. Inc. is to provide strategic management consulting and training to technical product and service companies. We are dedicated to assisting firms that face increasingly competitive markets to capitalize and leverage on existing business development resources.
Utilizing the three key principals of skills, support and direction, BBA creates tailored strategies and business plans that capitalize on the unique strengths of your business and creates competitive advantages within your market.
Through comprehensive skills assessment, customized training programs and strategic coaching, we quantifiably help our clients to increase revenue and profitability without increasing overhead or making significant additional investments.
Founder Jim Baston's experience encompasses 30 years of sales, marketing and operational experience at all levels within the tech products and services sector. Prior to founding BBA, he was a divisional GM within a $100+ million service and contracting company.
Jim holds an MBA from the University of Toronto, and has lectured on marketing management and strategic planning at Seneca College in Toronto. He has an active history in several industry related organizations and is a past Director for the York Region District Board of the Canadian National Institute for the Blind. Jim is currently a member of the Canadian Association of Management Consultants and the Canadian Society for Training and Development.
This profile seeks to focus on John’s more recent experience and project involvement since his role of Head of Business Development with the Sytner Group. He has 25+ years experience at senior manager level with Mercedes Benz UK Ltd and Sytner PLC.
John graduated from the UK’s leading coaching school “The Coaching Academy” attaining a distinction in his studies. The principles and philosophies of the Coaching model underpin most of the work and direction of John’s recent focus. He has also completed 3 Diplomas in NLP.
John has developed his portfolio in the last 4 ½ years working both inside the Retail Motor Industry (RMI) for a number of Prestige Groups and outside with Global Companies and SME’s.
John is working with businesses that are now realising that the traditional “tell” style training and management is limited in effectiveness. Training followed by Coaching is being used in a number of ways to improve business performance and embed newly learned skills impacting the bottom line.
